by Nathalie Dumas | Jul 21, 2022 | Digital platform, Plateforme digitale
Digital ecosystems have enabled new business models to emerge: an unprecedented opportunity for SMEs to grow and increase competitiveness. France has significant and almost untapped economic potential in the field of digital ecosystems. French small and medium-sized...
by Nathalie Dumas | Aug 11, 2021 | Digital platform
“Trust is the most important currency in the business world.” Deirdre Campbell of the Edelman Trust Barometer. One month after the announcement of the Cambridge Analytica scandal, Facebook shares and “likes” dropped by almost 20%. Direct and...
by Nathalie Dumas | Jul 23, 2021 | Digital platform
There are several definitions of the word platform. Just like the words “innovation” or “digital transformation”, it seems that the word “platform” is used today to define things or concepts that are often totally different. So I...
by Nathalie Dumas | May 7, 2021 | Digital platform
Platform companies & ecosystems : transformation of value chains towards ecosystem models. A friend of mine likes to say that the human brain can only imagine what it already knows. This is the difficulty with imagining something new and innovative to invent the...
by Nathalie Dumas | Mar 4, 2020 | Digital platform
“Consumers are attracted to what platforms can do and facilitate, not to the platforms themselves. “(MIT IDE 2019) Some of you will recognize yourselves immediately when I talk about the struggles of parents who have to have their child undergo speech and language...
by Nathalie Dumas | Feb 4, 2020 | Digital platform
When I find a new platform, I always look at it as a potential customer, and if possible, I test it, or I imagine the customer journey from the description that is made; nothing can be more instructive! Then I start analyzing the whys and hows, identifying the...