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About trust

About trust

“Trust is the most important currency in the business world.” Deirdre Campbell of the Edelman Trust Barometer. One month after the announcement of the Cambridge Analytica scandal, Facebook shares and “likes” dropped by almost 20%. Direct and...
B to … what ?

B to … what ?

Platform companies & ecosystems : transformation of value chains towards ecosystem models. A friend of mine likes to say that the human brain can only imagine what it already knows. This is the difficulty with imagining something new and innovative to invent the...
Easy, easy, easy

Easy, easy, easy

“Consumers are attracted to what platforms can do and facilitate, not to the platforms themselves. “(MIT IDE 2019) Some of you will recognize yourselves immediately when I talk about the struggles of parents who have to have their child undergo speech and language...
The challenge of value creation

The challenge of value creation

When I find a new platform, I always look at it as a potential customer, and if possible, I test it, or I imagine the customer journey from the description that is made; nothing can be more instructive! Then I start analyzing the whys and hows, identifying the...