B to … what ?

B to … what ?

Platform companies & ecosystems : transformation of value chains towards ecosystem models. A friend of mine likes to say that the human brain can only imagine what it already knows. This is the difficulty with imagining something new and innovative to invent the...
Easy, easy, easy

Easy, easy, easy

“Consumers are attracted to what platforms can do and facilitate, not to the platforms themselves. “(MIT IDE 2019) Some of you will recognize yourselves immediately when I talk about the struggles of parents who have to have their child undergo speech and language...
The challenge of value creation

The challenge of value creation

When I find a new platform, I always look at it as a potential customer, and if possible, I test it, or I imagine the customer journey from the description that is made; nothing can be more instructive! Then I start analyzing the whys and hows, identifying the...
Apple goes for 4 more ecosystems

Apple goes for 4 more ecosystems

Content, technologies, ecosystems, design, security and privacy: the magic ingredients of the giant’s new strategy. This week, Apple announced to the world a host of new services, in live streaming: Apple Arcade (the world’s first gaming subscription service), Apple...